Emprove was founded to meet an unmet need in the $260 billion home improvement market. The home improvement market needs transparency. The current process is broken. Consumers are often uneducated about and intimidated by home improvement; they need a process that demystifies the costs of their dream projects and that intuitively helps them engage responsibly with contractors. On the flip side, contractors are frustrated with wasting valuable time inefficiently chasing work and engaging with uneducated consumers who aren’t quite ready to advance their project. 

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